Explore The Line.

Norfolk Southern asked RP3 Agency, a creative agency in the Washington DC metro area, to create a new way to inform and engage key constituents on how rail plays an enormous and positive role in the US economy. RP3 Agency engaged me to help create the content strategy and information architecture for this huge public initiative.

Design Goal

Create an engaging and interactive experience for the public, policy makers and train enthusiasts to see how a 20,000-mile rail network helps to create jobs, grow the economy, and improve the quality of life in their state and beyond.

Smart and Pretty

My role on this project was content strategy and information architecture. The art direction and visual design credit goes to Shawn Huddleston and other amazing folks at RP3 Agency.

Related Artifacts

To Learn more, check out this Beautiful Campaign Video by RP3 Agency for Norfolk Southern