Form Follows Function.

The American Institute of Architects has been the leading professional membership association of the architecture profession since 1857. AIA.org needed a design & content strategy overhaul. I led a team to re-think everything by putting the AIA member first. The result was a 3x Webby Award Winning portal representing a 150+ year old organization.

 
 
 

2011 Webby Award
Best in Category Winner

2012 Webby Award
Official Nominee

2013 Webby Award
People's Voice Winner

2011-2014 Featured Product 960.gs framework

 
 
 

Design Process

Design decisions were informed by interviews, participatory design sessions, and iterative 'wireframe-in-code' design cycles regularly tested with AIA stakeholders and members.

 
 

AIA - Level 1 Wireframe

AIA - Level 2 Wireframe

AIA - Level 3 Wireframe